![]() ![]() ![]() The wood pellets for its grills are made from 100% hardwood, so it provides authentic wood-fired flavor, which is one of its key selling points. It also has yet to expand globally, a company goal. and it also supports DTC sales online, though only 7% of revenues came through its website in 2020. Traeger grills are carried by many of the same retailers as Weber in the U.S. However, Trager came off an income loss of nearly the same amount in 2019 ($28.6 million) on $363.3 million in sales. That resulted in net income of $38.9 million, which bettered that of the whole of 2020 with net income of $31.6 million. It started off fiscal 2021 strong, generating $235.6 million in sales in the first three months. However, given consumers’ need to replenish wood pellets and other accessories, the brand has a built-in, on-going revenue stream, which amounted to 22% of its $545.8 million in revenues in 2020. As such, the company estimates it has penetrated only 3% of its addressable market.Ī Traeger grill doesn’t come cheap, ranging from about $500 to $2,000, with a reported $839 average price in 2020. Whereas Weber offers a full range of grilling options, Traeger specializes in one niche: wood-pellet grills. Traeger specializes in wood-pellet grilling “Historically, the growth in our developing markets has been nearly two times the growth of our mature markets and we believe this pattern can be repeated as we expand in these emerging geographies,” the prospectus states.īloomberg reports its public valuation could rise to $6 billion. It’s also banking on continued strength in its DTC channel, along with growth through its e-commerce distribution partners.Īnd it sees extremely strong potential in Asia, Europe and Latin America. ![]() It is given preferential display space at leading retailers, like Ace Hardware, The Home Depot and Lowe’s, where is holds 52%, 39% and 32% share of grilling category sales respectively. Nonetheless, the company believes it’s got the right stuff to continue going strong. The Americas, however, continued to grow, up 2% from 2018. Most recently, the company stumbled in 2019 when sales dipped 3%, which the company attributed primarily to fluctuations in exchange rates. Whether the pandemic-fueled spike in sales will continue past 2021 is still in question. Overall the company claims 29% market share in online sales of outdoor cookers. In addition, Weber reports strong sales growth among its largest e-commerce wholesale partners, including, where it is the number one outdoor-cooking brand, and. In 2020, DTC sales generated 20% of revenues and it has been going gangbusters since 2018, garnering 135% CAGR from 2018 through 2020. The company also has a robust e-commerce business, as well as 170 branded Weber stores globally. ![]() Weber grills are carried by nearly 5,000 retailers in over 31,000 locations. By year-end, the company is projecting $1.9 billion in sales. Year-to-date sales have reached $963.3 million, up 62% from previous year. If fiscal 2020 was a good year for Weber, with revenues up 18% and net income rising 77%, then the first half of 2021 has been great. Europe, Middle East and Africa (EMEA) followed with 35% and Asia-Pacific (APAC) with 7%, a market with strong potential for the brand. Some 58% of its $1.5 billion revenues in fiscal year 2020 ending September 30 were generated in the Americas. Today Weber is a multi-national company selling grills in 78 countries and boasting 24% global market share and 23% in the U.S. ![]()
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